Universität zu Köln

Wirtschafts- und Sozialwissenschaftliche Fakultät

Seminar für Handel und Kundenmanagement

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• Customer Relationship Management
• Channel Management
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Seminar für Allgemeine BWL, Handel und Kundenmanagement

Univ.-Prof. Dr. Werner Reinartz

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Seminar aktuell

06.01.2009:	The tutorials for Channel Management are going to start next week (CW3).
05.01.2009:	Prof. Reinartz is one of the finalists for the 2009 O’Dell Award of the Journal of Marketing Research - in recognition for his article published in 2004 that has made the most significant, long-term contribution to marketing theory, methodology, and/or practice (The Customer Relationship Management Process: Its Measurement and Impact on Performance).
02.01.2009:	The Department of Retailing and Customer Management wishes all students and colleagues a great start into the new year.
01.12.2008:	Deutscher Handelskongress 2008 in Berlin: Prof. Reinartz invited students to gain insights into the world of retailing.
11.11.2008:	Prof. Reinartz has been re-appointed as a member of the editorial board for Marketing Science, one of the top academic journals in the discipline.
28.10.2008:	New open empirical diploma thesis topics can be found in the corresponding section on this website.
07.10.2008:	Information for students interested in the Minor Retail Management are available now.
07.10.2008:	New and extended opening hours of the library during the winter semester.
26.09.2008:	New Publication: "Performance Implications of Adopting a Customer-Focused Sales Campaign". Journal of Marketing, September 2008.
26.09.2008:	The new “Handbook of Marketing Decision Models” is published! Prof. Reinartz contributes a chapter on Decision Models in CRM.
23.07.2008:	Starting next winter term (WS 08/09) the assignment of bachelor, diploma and master theses for all management departments at the University of Cologne will be managed centrally. For further information, please refer to the WiSo faculty website.
21.07.2008:	Information on the modules offered in WS 2008/09 are available now.
25.06.2008:	Prof. Reinartz has been re-appointed to the Editorial Review Board of the Journal of Marketing, one of the premier journals in the discipline.
12.06.2008:	We are proud to announce that the Faculty of Management, Economics, and Social Sciences at the University of Cologne will host the 2010 INFORMS Marketing Science Conference.

 

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